New service “Cooking Secrets” has been developed by “Arsenal Media” and was successfully launched on the network of mobile-provider AKOS (RosTeleCom division).
Subscriber only needs to activate this service via sending START command to free short code 191.
Service represents a daily incoming SMS (one per day) which contains all details about daily cooking recipes. Recipe includes name of the dish, its ingredients, cooking steps and link to a specialized page with more info & pictures.
SMS-delivery is performed on everyday base (including weekends) in time range of 9AM-11AM
Service Options (keywords for short code 191):
Send "START" - to activate service;
Send "STOP" - to deactivate service;
Send "DISH" - to request additional content (free for subscriber)
Fee: 1 ruble per day (approx. 0.03 USD per day)
Read more (in Russian) on http://www.akos.ru/services/1718.