Promotion of services and tariff offers of the operator is an important component of its profitability and customers loyalty. The standard way of promotion, adopted almost by all mobile operators, is informing subscribers through SMS and USSD. However, these two ways of promotion, considering by the operators as almost the only effective ones, have their own drawbacks. Chief among them is the sensitivity of the subscribers to SMS-delivery (customer loyalty to the operator sending out SMS-spam is low), and the passivity of the information in USSD messages (you need to remember, and then play a command from the message), reducing the likelihood of the subscriber’s response to the proposal.

Arsenal Media offers several solutions to effectively solve the problem of promoting the services, without having a negative impact on customers’ loyalty, with an order of magnitude increase the likelihood of responses!

Our systems work is based on 4 key principles that guarantee results:

Non-Intrusive. All offers come in trailers, in response to customers’ requests to other systems (usually, reference or information ones) or subscribers’ actions (for example, the service connection).

In Time. Proposed service is either linked with caller’s requests or events occurred.

Relevant. Why offer something that subscribers have no money for, not supported by the system, or a set of connected services?

Simple. Get a deal immediately by a simple answer through SMS or during a USSD-session.