About
SMS Informing is an advertising/informative and marketing tool, which delivers advertising (information) to the consumer’s mobile phone via SMS.
SMS Informing is based on the consent of the customer (subscriber) to receive messages, which increases its efficiency. Presently, subscriber base is about 70 000 subscribers only in Vladivostok and Primorsky krai (Russia).
Advantages
- High probability of view and prompt information delivery
- Ability to form focus groups of consumers (age, gender, location, hobbies, etc.)
- Low cost with fast and high followup
- Enhanced level of the message memorability
- Getting information from anywhere, at any time. There is no need to be near a TV or billboard
SMS Informing is a fast, efficient and inexpensive way to attract customers and informing about important events of your company.
How It Works
- Customer/advertiser creates a target audience - future SMS Mailing consumers. If necessary, the formation of an audience can be performed by the provider;
- Technical part: Text messages agreeing, mailing start time, etc.
- Audience activity statistics is available upon the results.
Note: At your request, the provider gives an interface for independent SMS Mailing management (online reports, online target audience formation, etc.).
Additional Opportunities
- Interactive SMS messages that impel the subscriber to make a response action. For example, voting in polls, or receiving discounts on advertising messages. This allows tracking the response of the audience, as well as estimating the costs of informing/advertising.
- Providing with the subscribers’ activity analytical reports for each specific mailing (sent, delivered, assured, read messages, etc.). Any complexity detailed billing level.
- Notifying audience motivation technology is being provided. Option 1: Subscriber receives ‘n’ number of advertising material, and gets money for this on its mobile phone account or gets other content. Option 2: Interactive subscriber (see p.1) gets money or any content.
Possible Advertising
Advertising SMS can contain customer’s contact information, products information and discounts on it, any news, announcements, and other information on customer’s request.