Today, "tails" or “trailers” (advertising insertion in USSD responses) are the most accessible and most appropriate - in terms of customer loyalty - channel to promote an operator’s services.
The USSD Catch UP system allows transforming static info messages into the active channel to promote and activate an operator’s services, increasing the exposure efficiency to 10 times!
With the USSD Catch UP platform subscribers are able to instantly connect/buy any service or content just by sending a response within the same USSD session.